Leads for Contractors are critical to a business’s growth and profitability. They can be purchased from lead-generation companies or acquired through online marketing campaigns. However, both strategies require a lot of work to nurture and convert.
Angi is an online lead-generation platform that helps contractors connect with a broader audience. Its diverse advertising options allow contractors to align their leads with their unique business models and budgetary considerations.
Google Business Profile
Google Business Profile (formerly known as Google My Business) is an essential tool for any local business, especially contractors who rely on the local community for leads. This free listing helps potential customers find your business, and provides a variety of tools to help you optimize your profile and increase visibility.
The Google Business Profile also enables you to engage with your audience through direct messaging, Q&A, and review responses. This can help improve customer service and build trust in your business.
To get started, visit the Google Business Profile website and enter your business information. You can also add a description of the services your business offers. Once you’ve entered your information, click “Submit”. If you can’t locate your listing, search for it using an email address that you know belongs to the business and then request access to it. Once approved, you can manage your listing from the dashboard. Google will then notify you when a change is made.
Angi
As the home services industry becomes more competitive, contractors are constantly looking for ways to generate leads and grow their businesses. Angi is one of the leading home improvement lead-generation sites that connects homeowners with vetted professionals. However, it comes at a cost. It is important for contractors to carefully assess their lead expenses against their anticipated project revenue before committing any funds to Angi.
Angi offers several advertising options, including free listings and paid ads. The latter offer greater visibility on the website and allow for targeted messaging. The platform also features a customer support system that can help resolve issues or answer questions.
Being listed on Angi conveys to potential customers that the contractor is a trustworthy service provider. This can be especially helpful for new contractors who are establishing their client base. In addition, Angi allows businesses to link their Angi profile to their own website, resulting in increased traffic and exposure.
Online lead-generation sites
If you are looking to generate leads for your contracting company, there are many online lead-generation sites that can help. These websites simplify the process of acquiring new clients by allowing contractors to submit contact information and project details. Then, the site matches them with potential customers who are in need of services. Some sites also screen the leads, which can save you time and money by focusing on those who are most likely to hire you.
Another way to generate contractor leads is to run paid ads on Google. This allows you to target homeowners in a specific area and pay only when they click on your ad. Using a customer relationship management (CRM) software like BuildZoom can also streamline the lead process and provide an automated system for vetting and tracking leads.
Other third-party sites that generate leads for contractors include Houzz and HomeAdvisor, which are both designed to connect homeowners with professional contractors. They both offer free profiles for contractors and a variety of advertising options.
HomeAdvisor
HomeAdvisor is a website that helps homeowners connect with home service professionals for jobs like roofing, air conditioning, and flooring. Homeowners pay an annual fee to use the site and are charged for each lead they receive (regardless of whether it leads to a sale).
The platform also allows pros to set a spend target on how much money they want to spend each month. This can be a great way to manage your budget and is especially useful if you’re going through a seasonal slump.
While HomeAdvisor is a good option for contractors, it is not a magic bullet and should be used in conjunction with other marketing strategies. It’s important to remember that it can take time and effort to market yourself on these sites, so you should consider how much you’re willing to invest in your business. This will help you determine if HomeAdvisor is worth the investment. It’s a good idea to consult with a marketing professional before you decide to use the platform.