Digital Signage helps organizations improve their communication and customer experience. Restaurants use it for menus and specials; offices for company announcements, employee training and room booking; schools for school events and wayfinding; and government facilities to train employees, display court dockets, and inform the public.
Switching to digital signage eliminates a lot of paper waste and cuts electricity costs, which makes the planet and your wallet happier.
Marketing
Digital signage offers businesses an effective marketing platform for a variety of use cases. It is possible to promote products, services, and events using screens that can be updated remotely with real-time content.
Creating a digital marketing strategy begins with clear goals and objectives. Establishing SMART objectives will serve as a compass for your content creation and deployment efforts. These should be measurable and time-bound to maximise your impact. Find out more at Metroclick.
With the right technology, it’s possible to create a personalised experience that connects with your audience on a more personal level. This can be achieved by utilising touchscreens, augmented reality and other interactive interfaces that allow for two-way communication with customers. Combined with analytics, this enables businesses to track engagement and conversion metrics, offering insights that can be used to improve campaigns over time. This data-driven approach enhances the value of your investment in Digital Signage. This in turn, strengthens your brand and customer relationships.
Communications
Digital signage networks can display a wide range of content such as HD video, commercials, GIFs, news feeds, digital menus, text, announcements and more. Content can be updated in real time or scheduled to change at a predetermined time. The ability to schedule the content allows organizations to focus on their day-to-day operations and leave their digital signage to run as designed.
Internal communications is another area where Digital Signage can be utilized to boost employee morale and improve efficiency. Messages can be displayed on the screens to announce changes in internal policies, remind employees to complete HR-related tasks and offer tips and tricks for work performance improvement.
New employees can also be welcomed with a heartwarming message on their first day at the company. This will help them feel valued and supported from the very beginning. Internal communication digital signages can also be used to highlight customer feedback or display important safety information such as COVID-19 reminders (masks & sanitizer) and workplace hazards.
Wayfinding
Wayfinding using Digital Signage is a modern solution that streamlines navigation & eliminates user frustration. For example, hospitals benefit from interactive wayfinding by enabling visitors to find consultation rooms quickly. This helps reduce staff stress and saves time when the clinic is crowded.
Kiosks with interactive maps act as virtual reception staff, guiding visitors to their destination while providing real-time updates. Web-based content allows for swift modifications and can be updated from anywhere with internet connectivity.
Wayfinding signage systems are ideal for hotels, airports and museums that host many visitors. Additionally, corporate environments can use this technology to help employees navigate their workplace. They can also use it to broadcast news and information to keep employees engaged. For instance, you can display an area map and then run weather updates or company news every 15 seconds. The possibilities are endless!
Entertainment
Whether it’s at a sports event, cinema venue, or in a park or recreation zone, Digital Signage can be used to enhance the entertainment experience. Displaying engaging content through displays will help increase brand loyalty and encourage people to return for future events.
The most common method for controlling a Digital Signage network is through software, which allows you to upload and manage content in a centralized manner. Software can range from basic solutions that use a PC to output JPG slides with loops of video or GIFs, to more advanced platforms that offer multi-user access and control over multiple screens from a single location.
Showcase images and videos of food and drinks that will make patrons’ mouths water and increase sales in concession stands. Digital signage can also display menus with prices directly sourced from your database to eliminate the need for manual updates. Turn your screen into a powerful business tool with Pickcel’s digital signage software solution.